Patient momentum held steady.
August matched July at 31 new patients, keeping the account at its strongest 2026 pace for a second consecutive month.
Summary
What Moved The Account Forward
Demand stayed consistent.
Lead volume held at 22 while calls increased, showing enquiry flow stayed active without relying on a larger lead count.
Paid search continued to carry demand.
Google Ads generated 48 combined lead and call conversions and remained the clearest source behind August's demand.
The response gap widened.
Four missed calls in August create a sharper follow-up priority than July, especially with call volume rising.
Results
Performance At A Glance
A quick look at the headline August movements versus July.
Patient Momentum
31
August held the strongest 2026 patient level for a second straight month.
Lead Stability
22
Lead volume stayed level with July while appointment requests improved.
Call Movement
+11.5%
Calls increased from 26 in July to 29 in August.
Traffic Movement
+10.2%
Website visitors rose from 581 in July to 640 in August.
Key Takeaway
August protected the patient result while demand signals improved.
Patients and leads stayed level with July, while calls and website traffic increased. The main issue is not demand; it is making sure more of that demand is captured cleanly.
Creatives
Creative Delivered
Creative remained active across August.
Creative 01
Creative 01
Open creative
Creative 02
Creative 02
Open creative
Creative 03
Creative 03
Open creative
Additional Creative
NPN
New Patient History
August closed at 31 new patients, alongside the broader monthly patient trend from 2022 to 2026.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| January | 15 | 20 | 28 | 30 | 29 |
| February | 13 | 22 | 18 | 37 | 23 |
| March | 22 | 18 | 23 | 16 | 18 |
| April | 22 | 18 | 23 | 16 | 11 |
| May | 15 | 19 | 12 | 20 | 16 |
| June | 24 | 15 | 22 | 26 | 24 |
| July | 20 | 41 | 14 | 23 | 31 |
| August | 23 | 24 | 26 | 23 | 31 |
| September | 23 | 22 | 27 | 36 | - |
| October | 28 | 27 | 25 | 17 | - |
| November | 26 | 15 | 23 | 24 | - |
| December | 24 | 31 | 26 | 29 | - |
2026 YTD: 183 Patients
2026 is up 18.8% versus 2022 YTD, up 3.4% versus 2023, up 10.2% versus 2024, and down 4.2% versus 2025. August kept 2026 ahead of most prior-year benchmarks, with 2025 still setting the strongest year-to-date comparison.August Result: 31 Patients
August outperformed August 2022 by 8, August 2023 by 7, August 2024 by 5, and August 2025 by 8. August matched July as the strongest patient month of 2026 so far and beat every prior August in the account history.Current-Year Pattern
2026 has ranged from 11 in April to 31 in July and August. The account has now held its strongest 2026 patient level for two consecutive months, which makes consistency the priority heading into September.Leads
Enquiry Quality And Source Mix
August lead volume held steady, with most opportunity flow still tied back to paid search and call-extension activity.
August 2026
22
Total Leads
Estimated Lead Value
$6,500
Estimated opportunity value, not booked revenue.
Lead Sources
Google Ads / call extensions19
Webchat2
Contact Us1
Opportunity Status
Open opportunities22
New Lead stage22
Appointment requests10
August's enquiries remained early in the pipeline, with appointment requests providing the clearest direct booking signal.
Enquiry Types
Appointment requests10 | 45.5%
Google Ads call records8 | 36.4%
Webchat enquiries2 | 9.1%
Contact Us enquiry1 | 4.5%
Google Ads named call-extension enquiry1 | 4.5%
August matched July's total lead count, but the mix became more clearly weighted toward appointment requests. Paid search and call-extension activity remained the dominant source of demand.
Calls
Call Handling And Search Demand
Call volume increased in August, but missed calls also rose and created a clearer follow-up priority.
August 2026
Total Calls29
Answer Rate86.2%
Answered
25
Missed
4
19
First-time callers
65.5% of August calls came from first-time contacts.
Keyword Calls
Top keyworddental clinic (10)
Next keyworddentist (9)
All 29 August calls came through the Google Ads call flow. Volume improved versus July, but the missed-call count rose to four, so the main opportunity is protecting response speed while call demand is higher.
Google Ads
Google Ads Performance
August paid search continued to generate steady search demand, with 48 combined lead and call conversions attributed to Google Ads.
Impressions
3,371
Clicks
232
Lead + Call Conversions
48
Spend
$3.69K
Avg CPC
$15.90
Cost / Conversion
$76.87
Landing Page
Landing Page
The landing page remains the primary destination for Google Ads traffic and enquiry conversion.
Primary URL
Candlewood Lead Generation Page
Used as the dedicated Google Ads destination to turn paid search traffic into enquiries and conversions.
Open landing page
Strategic Role
The page should stay tightly aligned with the Google Ads keywords and ads driving paid traffic. Stronger message match between Google Ads targeting, landing-page content, and booking follow-up will help the account turn August's search demand into more patients.Website Traffic
Website Traffic
Website traffic increased in August, with direct, paid, and organic traffic again making up the largest share of visitors.
Referral89
Organic129
CPC164
Direct / uncategorised240
Other18
Traffic Mix
Direct or uncategorised traffic, CPC, and organic were again the largest August sources. Direct or uncategorised traffic led with 240 visits, followed by 164 CPC visits and 129 organic visits.Movement
Website traffic improved on both key comparisons. August closed at 640 visitors, up 10.2% versus July and up 7.02% versus the prior 31 days.Insight
Traffic improved while patient volume held steady. The next opportunity is converting the added traffic and call demand into more booked patient outcomes.Wins
Key Wins
Win 01
August held the strongest patient pace of 2026.
New patients stayed at 31, matching July and beating every prior August in the account history.
Win 02
Paid search continued producing conversions.
Google Ads generated 48 combined lead and call conversions and remained the clearest source behind August's calls and opportunities.
Win 03
Call demand increased.
August logged 29 calls, up from 26 in July, with all calls coming through the Google Ads call flow.
Win 04
Website traffic recovered.
Visitors rose to 640, up 10.2% month on month and up 7.02% versus the prior 31 days.
Action Plan
Next Steps
These priorities are tied directly to August's steady patient result, stronger traffic, higher call volume, and missed-call risk.
1
Recover missed-call opportunity quickly.
August produced four missed calls, so the next operational gain is tightening response coverage and follow-up while call volume is rising.
2
Turn steady lead volume into more booked outcomes.
Lead volume held at 22, so improvement now depends on moving appointment requests and call-extension enquiries through the booking process more consistently.
3
Keep the landing page tightly aligned with paid search intent.
Keep the page closely matched to the dentist and dental clinic search terms driving August paid traffic.
4
Use the traffic lift to create stronger conversion momentum.
Website traffic improved in August, so the next step is ensuring the landing page and follow-up process convert that extra demand into patient bookings.